Design Shop is an online tool for AFS staff and volunteers to design their own print materials on brand. This tool was created as an alternative to the diy flyers and materials that staff and volunteers need on the field bypassing the marketing department’s workflow and therefore creating off-brand collaterals.
Users can select from pre-approved images, layouts and copy and customize to fit their local market’s need. They can print at their own homes or send to a printer service without the national office’s intervention.
This web tool has help AFS-USA’s presence at a fraction of what a nationwide print and distribution initiative would cost.